Library LSPR Institute of Communication and Business

Library LSPR Institute of Communication and Business

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The Little Blue Book of Advertising : 52 Small Ideas that can Make a Big Difference

The Little Blue Book of Advertising : 52 Small Ideas that can Make a Big Difference

Steve Lance
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Tourism Marketing 3.0

Tourism Marketing 3.0

Harmawan Kartajaya
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Pemasaran Jasa (edisi 1)

Pemasaran Jasa (edisi 1)

Fandy Tjiptono
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Consumer behaviour (9th edition)

Consumer behaviour (9th edition)

Leon G.Schiffman
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The Social Customer : How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

The Social Customer : How Brands Can Use Social CRM to Acquire, Monetize, and Retain Fans, Friends, and Followers

Adam Metz
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Brand Manners : How to Create the Self Confident Organisation to Live the Brand

Brand Manners : How to Create the Self Confident Organisation to Live the Brand

Hamis Pringle
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Strategic Marketing (10th edition)

Strategic Marketing (10th edition)

David W. Cravens
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Leapfrogging the Competition: Five Giant Steps to Becoming a Market Leader

Leapfrogging the Competition: Five Giant Steps to Becoming a Market Leader

Oren Harari
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Indonesian Customer Satisfaction

Indonesian Customer Satisfaction

Handi Irawan
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Seven Secrets of Service Strategy

Seven Secrets of Service Strategy

Jacques Horovitz
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