This research explores how the North Jakarta Tourism and CreativeEconomy Sub-dept. designs and develops promotional strategies throughsocial media Instagram @parekrafjakut. Through analysis with thepromotional mix concept, this study aims to examine more deeply thepromotional strategies that have been implemented with the aim of promotingtourist destinations in North Jakarta. Based on the research concept used,this study has a main focus in the analysis: Advertising, Public Relations,Direct Marketing, Sales Promotion, and Personal Selling. The findings of thisstudy indicate that the promotional strategies implemented are effective inbuilding promotions to Instagram users related to tourism in North Jakarta.Key: Promotional Mix, Strategy Promotion.This research uses qualitative methods and is supported by interviewtechniques as the main source of reference in data collection, as well asadditional sources that are appropriate and relevant in strengthening thefindings. One focus of this study is to evaluate the tourism promotion strategycarried out by the North Jakarta Tourism and Creative Economy Sub-dept.(Sudin Parekraf) through social media Instagram @parekrafjakut. The resultsof this study indicate that the use of social media through Instagram showsquite effective results in building and promoting local tourist destinationsthrough the process of delivering information and education designed in theform of visual content and in the form of narratives. Furthermore, this strategyis able to increase public awareness of tourism potential in the North Jakartaarea. The main factors that influence the effectiveness of promotion includeplanning appropriate content, selecting relevant themes, and a consistentschedule in delivering messages that are in accordance with the needs andinterests of the audience. Thus, social media, especially Instagram, is astrategic means in supporting the development of the North Jakarta tourismsector.


Keywords: Promotional Mix, Strategy Promotion, North Jakarta Tourism Sub-Dept, North Jakarta