Indonesia is a country rich of potential from a lot of sectors, one of thembeing the creative sector, which includes fashion. Fashion is a part of ourlifestyle as a society and part of basic human needs, clothing. The fashionindustry in Indonesia contributes 17,6% from the entirety of the creativeeconomy to Indonesia’s economy in 2024. Small Medium Enterprises play arole in building Indonesia’s creative economy. SMEs or small mediumenterprises are business owned by one person that meets the criteria of anenterprise. SMEs in Indonesia do not only contribute to the economicgrowth but also solves the problem of unemployment in Indonesia. Thisresearch discusses one of the SMEs in the fashion sector of Indonesia,named Mote Mote. Researcher through this study aims to understand themarketing public relations strategy of Mote Mote, especially in building theirbrand image. The study uses the Three-Way Strategy by Thomas L. Harrisand uses descriptive qualitative research methods with data collectionobtained through in-depth interviews with informants, and secondary datathrough library research and data from social media. Results of thisresearch show that owner of local fashion brand Mote Mote hasimplemented most of the marketing public relations activities with positiveresponses from their customers. However, researcher found that Mote Motefocuses more on their push and pull strategy, making their pass strategy theleast efficient.

Keywords: Marketing Public Relations, Brand Image, Local Fashion Brand