<?xml version="1.0" encoding="UTF-8" ?>
<modsCollection xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xmlns="http://www.loc.gov/mods/v3" xmlns:slims="http://slims.web.id" xsi:schemaLocation="http://www.loc.gov/mods/v3 http://www.loc.gov/standards/mods/v3/mods-3-3.xsd">
<mods version="3.3" id="985">
 <titleInfo>
  <title>Advertising and Promotion :</title>
  <subTitle>An Integrated Marketing Communications Perspective (8th Edition)</subTitle>
 </titleInfo>
 <name type="Personal Name" authority="">
  <namePart>George E.Belch</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
 <originInfo>
  <place>
   <placeTerm type="text">London</placeTerm>
   <publisher>McGraw-Hill,Inc,</publisher>
   <dateIssued>2009</dateIssued>
  </place>
 </originInfo>
 <language>
  <languageTerm type="code">en</languageTerm>
  <languageTerm type="text">English</languageTerm>
 </language>
 <physicalDescription>
  <form authority="gmd">Text</form>
  <extent>xxv,837hlm,25cm, indeks</extent>
 </physicalDescription>
 <note></note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>Advertising</topic>
 </subject>
 <subject authority="">
  <topic>Sales Promotion</topic>
 </subject>
 <subject authority="">
  <topic>Perspective on Consumer Behavior</topic>
 </subject>
 <subject authority="">
  <topic>Consumer Decision Making Process</topic>
 </subject>
 <subject authority="">
  <topic>Internet and The Interactive Media</topic>
 </subject>
 <subject authority="">
  <topic>Advertising Ethics</topic>
 </subject>
 <subject authority="">
  <topic>Promotion Ethics</topic>
 </subject>
 <classification>659.1</classification>
 <identifier type="isbn">9780071284400</identifier>
 <location>
  <physicalLocation>Library LSPR Institute of Communication and Business Amani Library Management System</physicalLocation>
  <shelfLocator>659.1 Bel a</shelfLocator>
  <holdingSimple>
   <copyInformation>
    <numerationAndChronology type="1">ADV00039SP</numerationAndChronology>
    <sublocation>LSPR Sudirman Park (2)</sublocation>
    <shelfLocator>659.1 Bel a</shelfLocator>
   </copyInformation>
  </holdingSimple>
 </location>
 <slims:image>belch.jpeg.jpeg</slims:image>
 <recordInfo>
  <recordIdentifier>985</recordIdentifier>
  <recordCreationDate encoding="w3cdtf">2019-09-13 10:31:42</recordCreationDate>
  <recordChangeDate encoding="w3cdtf">2021-03-17 10:56:43</recordChangeDate>
  <recordOrigin>machine generated</recordOrigin>
 </recordInfo>
</mods>
</modsCollection>