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Integrated Marketing Communications : Strategic Planning Perspectives (Second Edition)


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Availability

MKT00139Sp658.802 Tuc iLSPR Sudirman Park (11)Available
MKT00419TP658.802 Tuc iLSPR TransPark (11)Available

Detail Information

Series Title
-
Call Number
658.802 Tuc i
Publisher Pearson : Toronto.,
Collation
xxiii, 440 hlm, indek, ilus,28cm
Language
English
ISBN/ISSN
978-0-13-219912-4
Classification
658.802
Content Type
text
Media Type
-
Carrier Type
-
Edition
Second Edition
Subject(s)
Marketing Communications
Planning for Integrated Media
Sales Promotion,Personal Selling
Event Marketing and Sponsorship
Media Buying Principles
Specific Detail Info
-
Statement of Responsibility

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No other version available




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