This paper evaluated the visual strategy of branding Life Management Science Labs (LMSL) brand using video courses and other digital materials in the context of institutional identity, credibility and cross platform brand consistency. Data were analyzed by thematic analysis of Braun and Clarke in terms of qualitative approaches (case studies, in-depth interviews, observations, and document analysis) (2006). Studies indicate that LMSL is very consistent in color applications, Playfair Display typography, layout and logo and merges AI voice-over and narrative symbols to enhance professionalism and reliance. Nevertheless, the weaknesses include the application of only the English language, excessive formality in the visual design, and cultural insensitivity that may decrease engagement and appeal to the world, particularly the younger generation. This paper found that LMSL visual branding is not only aesthetical, but a strategy of communication and PR in the enhancement of the reputation of digital educational establishments in the international market.

Keywords: visual branding, corporate identity, digital public relations, e-learning