Campaign Plan “Paws & People:

Campaign Plan “Paws & People: #OneEarthManyLives” to Raise Awareness of the Importance of Animal Welfare Towards Ecological Harmony in Sudirman Park Area Bintang Dilangit Jakarta Primary Author Hanna Christina Tjong Primary Author mixed material bibliography LSPR 2025 en English - Animal welfare is an increasingly urgent concern in urban environments, where stray animals often coexist with humans but are frequently neglected or misunderstood. In the Sudirman Park area, limited public awareness and a lack of clear and transparent communication have contributed to ongoing issues within the community, particularly regarding the presence and treatment of stray cats. This capstone project addresses the communication issue by designing a strategic public relations campaign titled “Paws & People: #OneEarthManyLives” with two main objectives, which are to raise awareness about animal welfare, especially stray cats around Sudirman Park, to protect ecological harmony, respect all living creatures, and coexist with one another; and to understand the audience’s perspective and sentiments regarding animal welfare, especially stray cats around Sudirman Park. The campaign uses a qualitative methodology based on Ronald D. Smith’s “Nine Steps of Strategic Planning for Public Relations”, with data gathered through interviews, observation, and secondary research. The result of this planning process shows that a well-targeted communication campaign, rooted in empathy, community relevance, and sustainability values, can successfully raise awareness and inspire tangible action in stray cat welfare. The campaign serves as a blueprint for other residential communities facing similar issues with stray animal populations. Key Word : Animal Welfare, Ecological Harmony, Stray Cats, Community Engagement, Sudirman Park Public Relations & Digital Communication 2025 Capstone Project Grup Hanna Christina Tjong Bintang Dilangit Jakarta Maylaffayza Wiguna S.Sn., M.Sn NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PRDC.025.25 S102919SP Hanya Tersedia Softcopy S1.PRDC.025.25 Campaign Plan “Paws & People: #OneEarthManyLives” to Raise Awareness of the Importance of Animal Welfare Towards Ecological Harmony in Sudirman Park Area sampul_skripsi.jpg.jpg 9799 2025-12-30 11:03:17 2025-12-30 11:04:56 machine generated