Smaklek is a small food and beverage business that specializes in Dutch comfort food named Kapsalon. Smaklek is the first restaurant that introduced Kapsalon in Indonesia. After 3 years, Smaklek decided to temporarily halt their operations due to the lack of buyers and poor services which led to sales decrease and also give a huge impact to marketing push where no budget could be allocated for advertising anymore. Thus, Smaklek brand image is not good and brand presence in digital platforms has lost. With this background, is Smaklek is planning to rebuild customer awareness using a digital marketing communication plan that focuses on social media as a tool to build brand awareness since the business has halted for quite some time. The paper uses the 4P’s of marketing mix which involves product, price, place and promotion to devise the digital marketing communication plan. The digital marketing communication plan starts with identifying customers that have sentimental connection to the Netherlands as a key segment and position Smaklek as a home for Dutch food. The plan is to set up a 6-month social media and advertising plan that will amplify ‘Smaklek is evolving to bring the taste of Netherlands to you through the best food quality’ as the key message. The communication will be done through Instagram to leverage Smaklek’s current assets. This initiative will help Smaklek as a small business to gain back its awareness to compete with its competitors.

Keyword: Digital Marketing, Digital Marketing Communications, Brand Awareness, Smaklek, 4Ps