"The world faces many issues today, including, climate change, depletion of resources and an ever-increasing demand for energy. These environmental and energy issues have led to the emergence of strategies guiding the development of the future sustainable energy including in the transportation sectors. To overcome this phenomenon, countries all over the world are establishing battery electric vehicle (BEV) growth targets including Indonesia. The shifting trend toward electrified transportation is continuously supported by the Indonesian government, and a number of efforts are being implemented.
Hyundai Motor Company, as the first manufacturer to ever mass produce BEVs in Indonesia is the research’s object. A quantitative approach is being used to uncover and explain the relationship between each of the exogenous variables, that consists of brand image, perceived value, sustainable government regulations, towards the endogenous variable, purchase intention. Data was gathered from 333 respondents, and according to the result, every construct has an effect on the purchase intention of Hyundai BEVs, with perceived value being the most significant."


Keywords: Indonesia, battery electric vehicle (BEV), government, Hyundai Motor Company, purchase intention