This research explores the motivations, costs, and benefits of using Bumble for casual dating and examines the app's future implications. Bumble stands out as a significant platform for fostering meaningful connections amidst modern social challenges, with loneliness being a key driver. Users are motivated by curiosity, social interaction, personal growth, and sexual preferences. The research reveals that the rewards, such as meeting new people, developing social skills, and gaining life experiences, often outweigh concerns about time investment. Genuine connections are highly valued, with authenticity and personality compatibility being crucial. Despite concerns about "wasting time," users find value in the social and personal growth opportunities offered by Bumble. The research also highlights gender dynamics, noting a predominance of male-initiated conversations, suggesting a need for more equitable communication features. The research concludes that enhancing Bumble's features to promote equitable communication and meaningful connections is essential for its future success. This approach can lead to more rewarding user experiences, reinforcing Bumble's position as a leader in the casual dating market. The critical importance of emotional intelligence, effective communication, and respect for boundaries is emphasized in ensuring successful dating encounters on Bumble.

Keywords: Social Exchange Theory, Interpersonal Relationship, Bumble, Rewards and Costs, Casual Dating.