Nadia Maharani Primary Author mixed material bibliography Jakarta LSPR 2024 en English

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The purpose of this study is to analyze the effect of e-service quality on brand image, e-customer satisfaction, and purchase decision at Mitra Bukalapak. This research also observes the indirect effect of e-service quality towards purchase decision through e-customer satisfaction and brand image. The result of this study shows that e-service quality has a positive and significant effect on brand image, e-customer satisfaction, and purchase decision at Mitra Bukalapak. Furthermore, e-customer satisfaction and brand image greatly enhance influence on purchase decision. The study also reveals that e-service quality indirectly affects purchase decision through e-customer satisfaction and brand image. e-service quality, e-customer satisfaction, brand image, purchase decision thesis Yovi Bathesta Business Communication Management 2024 Nadia Maharani NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.BCM.020.24 S202611SP Hanya Tersedia Softcopy. S2.BCM.020.24 cover_skripsi.jpeg.jpeg 9241 2025-02-17 13:11:37 2025-02-18 13:55:35 machine generated