A Case Study Of Hotel Recruitment Strategies At The Hermitage, A Tribute Portfolio Hotel – Marriott International Ayu Ngurah Quintina Asthiti Primary Author Mochamad Suryadharma Primary Author Syahrial Rachim Lubis Primary Author mixed material bibliography Jakarta LSPR 2024 id Indonesia

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This case study explores the strategies employed by The Hermitage, A Tribute Portfolio Hotel in Jakarta, to build a compelling employer brand that appeals to Generation Z. With the hospitality industry facing significant challenges in attracting and retaining young talent especially from Gen Z pool, the study focuses on innovative recruitment practices tailored to the unique preferences and values of the Gen Z workforce. Through an analysis of The Hermitage's recruitment campaigns, engagement initiatives, and brand positioning, the study tries to find effective methods to enhance employer appeal and improve employee retention among Gen Z candidates. Key findings demonstrate the importance of aligning corporate values with those of Gen Z, leveraging social media and digital platforms, and creating a work environment that promotes growth, inclusivity, and work-life balance. The study provides actionable insights for hospitality businesses and professionals seeking to attract and retain the next generation of talent. Keywords : The Hermitage, Tribute Portfolio Hotel, Jakarta, employer brand, Generation Z (Gen Z), hospitality industry, non-thesis Margaretha M. Van Eymeren Business Communication Management 2024 Ayu Ngurah Quintina Asthiti Mochamad Suryadharma Syahrial Rachim Lubis NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.BCM.007.24 S202572SP Hanya Tersedia Softcopy. S2.BCM.007.24 cover_skripsi.jpeg.jpeg 9202 2025-02-15 15:33:01 2025-02-18 10:38:57 machine generated