This research explores how the Embassy of the Republic of Korea in Indonesia maintains the motivation of Korean immigrants to participate in presidential elections, recognizing the importance of political involvement for immigrants. By examining the embassy's role in fostering this engagement through strategic communication, the study delves into various methods used by the embassy, such as sharing election-related information, organizing events, and offering support services tailored to Korean immigrants. Grounded in Liz Carlile's strategic communication framework, the analysis evaluates the effectiveness of the embassy's efforts in line with broader diplomatic objectives. The findings reveal that these strategies were effective in driving higher voter turnout, helping Korean immigrants feel more connected to the political process despite being abroad.

Keywords: Strategic Communication, Liz Carlile's strategic communication