Queenaurelia Athalia Seavedra Undap Primary Author mixed material bibliography Jakarta LSPR 2024 en English

Text

- In this era of Industrial Revolution 4.0, the implementation of corporate social responsibility (CSR) programs is becoming more common for companies to maintain good corporate governance, corporate citizenship, and business ethics. The CSR programs conducted by companies mainly aim to develop communities and create a positive impact while enhancing corporate reputation. This research is conducted to discuss Orbit Future Academy’s communication strategy for addressing social issues in the field of education through its Sekolah 4.0 program. This research was conducted using the qualitative descriptive method to seek in-depth information about the communication strategies implemented in the CSR program. This study aims to describe and analyze the CSR communication strategy using a theory from Cangara. The data collection techniques used in this study consisted of interviews as well as book and scientific paper reviews. The result of this study reveals that Orbit Future Academy, through its CSR program, had played a pivotal role in improving the quality of education in the school of its program recipients. Beyond that, the CSR program had opened career opportunities for the students, resulting in Orbit Future Academy receiving excellent feedback from stakeholders. Keywords: Corporate Social Responsibility, Communication Strategy, Community Development, Corporate Reputation. kualitatif skripsi Nico A. Wattimena 2024 Fakultas Komunikasi Public Relations & Digital Communication Queenaurelia Athalia Seavedra Undap NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PRDC. 186.24 S102387SP Hanya Tersedia Softcopy S1.PRDC. 186.24 rnyretheth.jpeg.jpeg 9006 2025-02-12 13:42:52 2025-02-12 14:19:52 machine generated