The tourism industry showcases various aspects of culture, nature, and hospitality. In Indonesia, a country with thousands of islands and diverse cultures, ethnicities, and languages, this diversity is especially prominent. This thesis examine the role of Putri Pariwisata Indonesia as cultural ambassadors to sustainable tourism in Indonesia. It shows how these cultural ambassadors play a crucial role in promoting the country's rich cultural heritage and responsible tourism practices. These ambassadors help to foster global appreciation and understanding of Indonesia's unique traditions and values. As Putri Pariwisata Indonesia 2023, I aim to study how cultural ambassadors have worked with the government and organizations to support society, grow tourism, and create sustainable practices. The research focuses on how cultural ambassadors can enhance tourism, mitigate its negative impacts, improve visitor experiences, and pencies, this nites eks binonce insane reseationing a sourism bistry that values authenticity, inclusivity, and sustainable growth.

Keywords: Tourism industry, Sustainable Tourism, Cultural Representation, Sustainable Growth, Indonesia, Cultural Ambassadors.