Maintaining Company Image In The Outdoor Advertising Industry Viola Hasanah Primary Author mixed material bibliography Jakarta LSPR 2024 en English

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- The out-of-home advertising industry plays a crucial role in marketing and promoting products in the digital era through innovative expansion of outdoor media networks. PT City Vision, as one of the largest outdoor advertising companies in Indonesia, strives to maintain its company image to be at the forefront of the industry through a comprehensive marketing public relations (MPR) strategy. This research aims to analyze the MPR strategy in maintaining the company's image. The research method used in this study is qualitative, while the theory applied is Thomas L. Harris's Marketing Public Relations strategy of Pull, Push, Pass. The expected outcomes of this research include a deeper understanding of PT City Vision's marketing public relations strategy and how this strategy can assist the company in maintaining its image. This research is also anticipated to provide insights to the outdoor advertising industry as a whole regarding the importance of the Public Relations role in addressing unique challenges and opportunities within this industry. Key Word: MPR Strategy, Image, Outdoor Advertising, City Vision Widya Natassha Rachim Prosem 2024 Fakultas Komunikasi Public Relations & Digital Communication Viola Hasanah NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PRDC. 228.24 S102328SP Hanya Tersedia Softcopy S1.PRDC. 228.24 rnyretheth.jpeg.jpeg 8947 2025-02-11 14:17:49 2025-02-11 15:13:41 machine generated