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  <title>Pengaruh Co-Branding ESQA Desain Barbie Terhadap Peningkatan Keputusan Pembelian Produk</title>
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  <namePart>Elizabeth Devi Sylviani</namePart>
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   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>LSPR</publisher>
   <dateIssued>2024</dateIssued>
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  <languageTerm type="text">Indonesia</languageTerm>
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 <note>Globalisasi telah membentuk cara baru terhadap kecantikan dengan terciptanya standar kecantikan global. Pasar terhadap kosmetik dan perawatan wajah pun turut meningkat secara global, serta menciptakan pasar yang cukup besar bagi pelaku Industri. ESQA merupakan salah satu brand lokal di Indonesia yang bergerak di industry kecantikan. ESQA sendiri hadir dengan menawarkan fitur baru dengan menggunakan bahan-bahan dasar vegan.&#13;
&#13;
&#13;
Co-branding, ESQA, Barbie, Keputusan Pembelian</note>
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  <topic>kuantitatif</topic>
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  <topic>skripsi</topic>
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  <topic>WULAN YULIANTI</topic>
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  <topic>2024</topic>
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  <topic>Fakultas Komunikasi</topic>
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  <topic>Marketing Communication (Ilmu Komunikasi)</topic>
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 <subject authority="">
  <topic>Elizabeth Devi Sylviani</topic>
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