It's important to note that there is relatively low brand awareness of insurance policies in Indonesia. Despite the increased efforts of the OJK in financial education, awareness remains a challenge, especially for health insurance and international private medical insurance. Traditional advertising is a costly option for insurance companies. One effective method to increase brand awareness for insurance policies is through a Marketing Public Relations program, which enables a series of public relations strategies. The Pass and Push strategies of MPR can be utilized to educate the market about product terms and benefits. Global WorldCare, an International Private Medical Insurance policy, also faces this challenge as its brand awareness is at the lowest level of the brand awareness pyramid. The author suggests using Marketing Public Relations as a less intrusive and cost-effective alternative to traditional advertising. This program can be implemented at a relatively low cost and has a track record of successfully increasing brand awareness. The proposed program is planned to run for 12 months with quarterly evaluations to assess the need for any program adjustments.

Marketing Public Relations, Brand Awareness, International Private Medical Insurance, OJK, Indonesia