Hololive Indonesia and Virtual Youtuber (Vtuber) as Indonesia's New Public Diplomacy Gustav Gallennius Primary Author mixed material bibliography Jakarta LSPR 2024 en English

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Globalization had significantly impacted the international political system including the realm of diplomacy. The internet has ushered in a new era of public diplomacy that emphasizes on network communication and soft power. Virtual YouTubers (vtubers) are a popular cultural phenomenon that has emerged as a symbol of Japanese soft power. This study seeks to elucidate the role of vtubers, particularly in the context of Hololive Indonesia, as a novel aspect of Japanese soft power in the realm of new public diplomacy of Indonesia. Using a qualitative descriptive analysis approach, this study reveals that Hololive Indonesia engages in new public diplomacy through three distinct characteristics: (1) a branding-oriented approach, (2) the use of new media and of long-term relationships building, and (3) the involvement of foreign publics as actors, resulting in non-hierarchical relationships between these actors. Virtual Youtuber, Soft Power, New Public Diplomacy, Youtube, Popular Culture International Relations Communication Salsabila Andi Akil Prosem 2024 Fakultas Komunikasi Gustav Gallennius NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.IRC.041.24 S102101SP Hanya Tersedia Softcopy. S1.IRC.041.24 cober_skrip.jpeg.jpeg 8718 2025-02-06 12:32:02 2025-02-08 10:36:58 machine generated