Paramytha Uvairah Mulyarto Primary Author mixed material bibliography Jakarta LSPR 2023 id Indonesia

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- Alternate Universe (AU) story on Twitter is currently receiving immense popularity in the storytelling realm. It is due to how the story is conveyed through a self-made social media conversation. Regardless of its considerable attention, the Alternate Universe storytelling has yet to be effectively utilised as a promotional opportunity, despite its potential to raise awareness and generate buzz for a product. Therefore, this research seeks the potential effectiveness of Alternate Universe in creating awareness through a project called "Teman Sepi", which explores two of the storytelling forms: story and song. With K-pop artists as the characters and the K-pop community as the primary target audience, this research outlines the plan of the project, from the pre-planning to implementation, with further elaboration to discover more of the potential influence of Alternate Universe as a medium to create awareness towards a product, specifically, in the form of a song. The preliminary work of the "Teman Sepi" project is backed by three main theories, Semiotic Theory, Semantic Theory, and Uses and Gratification Theory, to support the story creation, align the target audiences, and to ensure the effectiveness of the project. Keyword: Alternate Universe, Storytelling, Awareness, Social Media, Storytelling, K-pop, K-pop Community, Project Planning Strategies, Public Relations, Teman Sepi Public Relations non skripsi Ahmed K. Soeriawidjaja 2023 Paramytha Uvairah Mulyarto NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PR.149.23 S101893SP Hanya Tersedia Softcopy. S1.PR.149.23 SampulSkripsi.jpg.jpg 8433 2024-02-13 15:04:17 2024-03-06 14:30:51 machine generated