Image of The Concept Planning of a Campaign Titled 'Kebaya Juga Trendy' to Raise Awareness on the Beauty of Kebaya in the Young Generation

Text

The Concept Planning of a Campaign Titled 'Kebaya Juga Trendy' to Raise Awareness on the Beauty of Kebaya in the Young Generation



This project discusses how the Public Relations of Felicity wants to conduct a campaign called “Kebaya Juga Trendy” which is aimed to let people know the beauty of kebaya and to normalize using kebaya in our daily lives by introducing a Modern Kebaya, This project, therefore, aims to overcome the thought that kebaya is only worn to attend formal occasions, Kebaya juga Trendy campaign will be utilizing social media strategies and with the help of influencers to introduce the modern kebaya produced by Felicity and to promote an event where the people are invited to participate and make a post or a video where they have the freedom in mix-matching their style of wearing modern kebaya. The overall budget cost of Rp. 41,525,000 and that will be executed in July 2023 until October 2023. The plan will use social media strategy as to promote the product of modern kebaya from Felicity and to convey the event titled "Kebaya Juga Trendy" to the target audiences using 4 online tools namely: Instagram, TikTok, Shopee, and Tokopedia.

Keywords: Kebaya, Campaign, Event.


Availability

S101877SPHanya Tersedia Softcopy.Available

Detail Information

Series Title
-
Call Number
S1.PR.066.23
Publisher LSPR : Jakarta.,
Collation
-
Language
Indonesia
ISBN/ISSN
-
Classification
NONE
Content Type
-
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility

Other version/related

No other version available


File Attachment



Information


RECORD DETAIL


Back To PreviousXML DetailCite this