Angeline Olivia Prasetya Primary Author Ni Wayan Laksmi Adita Gayatri Primary Author mixed material bibliography Jakarta LSPR 2023 id Indonesia

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This project discusses how the Public Relations of Felicity wants to conduct a campaign called “Kebaya Juga Trendy” which is aimed to let people know the beauty of kebaya and to normalize using kebaya in our daily lives by introducing a Modern Kebaya, This project, therefore, aims to overcome the thought that kebaya is only worn to attend formal occasions, Kebaya juga Trendy campaign will be utilizing social media strategies and with the help of influencers to introduce the modern kebaya produced by Felicity and to promote an event where the people are invited to participate and make a post or a video where they have the freedom in mix-matching their style of wearing modern kebaya. The overall budget cost of Rp. 41,525,000 and that will be executed in July 2023 until October 2023. The plan will use social media strategy as to promote the product of modern kebaya from Felicity and to convey the event titled "Kebaya Juga Trendy" to the target audiences using 4 online tools namely: Instagram, TikTok, Shopee, and Tokopedia. Keywords: Kebaya, Campaign, Event. Joe Harrianto Setiawan Non Skripsi Grup 2023 Angeline Olivia Prasetya Ni Wayan Laksmi Adita Gayatri NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PR.066.23 S101877SP Hanya Tersedia Softcopy. sampul_skripsi.jpg.jpg 8335 2024-02-13 14:19:45 2024-03-06 11:33:09 machine generated