Successful films will, of course, be in high demand and viewed by millions of people, and the use of product placement in cinematic media will reach the correct audience. As an innovative method of marketing communication in cities and regions, city placement is now one of the strategic forms of product placement on film. A Netflix produced film; Emily in Paris present the enchanted brandings of Paris that is directed by Darren Star. Emily In Paris tries to represent Paris as a brand that uses the product placement, but instead of showing the city's true character, they try to provide an airbrushed version of it throughout the entire series. The viewers' confusion over the differences between dream and reality serves as a reminder that Emily in Paris is a guilty pleasure and raises their expectations for the city. The film is analysed through its conversations by using John Stewart’s account of Post-Semiotics to observe how the product placement of Paris as a brand represented in the Emily in Paris Season 3. This research reveal that the Emily in Paris portray five brandings using product placement, based on the scene that researcher analysed; the city of love, art and culture, Paris as character, glamorous settings, and escapism.

Keywords: Marketing, Communication, Emily in Paris, Product Placement, City Branding, Post-Semiotics, Film