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  <title>Perilaku Konsumen di Era 4.0 Menuju 5.0 :</title>
  <subTitle>Implikasinya pada Strategi Pemasaran</subTitle>
 </titleInfo>
 <name type="Personal Name" authority="">
  <namePart>Faza Faikar Cordova</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <name type="Personal Name" authority="">
  <namePart>Tatik Suryani</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
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  <place>
   <placeTerm type="text">Jakarta</placeTerm>
   <publisher>Prenada Media Grup</publisher>
   <dateIssued>2023</dateIssued>
  </place>
 </originInfo>
 <language>
  <languageTerm type="code">id</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
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 <physicalDescription>
  <form authority="gmd">Text</form>
  <extent>15,5 x 23 cm, 396 hlm</extent>
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 <note></note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>perilaku konsumen</topic>
 </subject>
 <subject authority="">
  <topic>budaya</topic>
 </subject>
 <subject authority="">
  <topic>Perlindungan Konsumen</topic>
 </subject>
 <subject authority="">
  <topic>komunikasi pemasaran</topic>
 </subject>
 <subject authority="">
  <topic>Motivasi</topic>
 </subject>
 <subject authority="">
  <topic>Strategi Pemasaran</topic>
 </subject>
 <subject authority="">
  <topic>Teori Motivasi</topic>
 </subject>
 <subject authority="">
  <topic>Proses Pengambilan Keputusan</topic>
 </subject>
 <subject authority="">
  <topic>keluarga</topic>
 </subject>
 <subject authority="">
  <topic>Difusi Inovasi</topic>
 </subject>
 <subject authority="">
  <topic>Persepsi Konsumen</topic>
 </subject>
 <subject authority="">
  <topic>Loyalitas Pelanggan</topic>
 </subject>
 <subject authority="">
  <topic>Generasi Milenial</topic>
 </subject>
 <subject authority="">
  <topic>Budaya Konsumen</topic>
 </subject>
 <subject authority="">
  <topic>Kepribadian dan Gaya Hidup</topic>
 </subject>
 <subject authority="">
  <topic>Kelas Sosial</topic>
 </subject>
 <subject authority="">
  <topic>Pengukuran Motif</topic>
 </subject>
 <subject authority="">
  <topic>Faktor-faktor yang mempengaruhi Motivasi</topic>
 </subject>
 <subject authority="">
  <topic>Gaya Hidup Konsumen</topic>
 </subject>
 <subject authority="">
  <topic>Sikap</topic>
 </subject>
 <subject authority="">
  <topic>Teori Mengenai Sikap</topic>
 </subject>
 <subject authority="">
  <topic>Cara Mengubah Sikap</topic>
 </subject>
 <subject authority="">
  <topic>Kesetiaan Pelanggan</topic>
 </subject>
 <subject authority="">
  <topic>Kelompok</topic>
 </subject>
 <subject authority="">
  <topic>Komunikasi dari Mulut ke Mulut</topic>
 </subject>
 <subject authority="">
  <topic>WOM</topic>
 </subject>
 <subject authority="">
  <topic>E-WOM</topic>
 </subject>
 <subject authority="">
  <topic>Perilaku Pembelian</topic>
 </subject>
 <subject authority="">
  <topic>Konsumen di Dunia Maya</topic>
 </subject>
 <subject authority="">
  <topic>Siklus Kehidupan Keluarga</topic>
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 <subject authority="">
  <topic>Sifat Kelas Sosial</topic>
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 <subject authority="">
  <topic>Pengukuran Kelas Sosial</topic>
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 <subject authority="">
  <topic>Kelas Sosial di Indonesia</topic>
 </subject>
 <subject authority="">
  <topic>Subbudaya</topic>
 </subject>
 <subject authority="">
  <topic>Nilai-nilai Kebudayaan</topic>
 </subject>
 <subject authority="">
  <topic>Pengukuran Budaya</topic>
 </subject>
 <subject authority="">
  <topic>Proses Adopsi</topic>
 </subject>
 <subject authority="">
  <topic>Profil Konsumen Inovator</topic>
 </subject>
 <subject authority="">
  <topic>Generasi Z</topic>
 </subject>
 <subject authority="">
  <topic>Peran Media Sosial</topic>
 </subject>
 <subject authority="">
  <topic>Pembelian Melalui Internet</topic>
 </subject>
 <subject authority="">
  <topic>Penyelesaian Sengketa</topic>
 </subject>
 <subject authority="">
  <topic>Hak Kewajiban Konsumen</topic>
 </subject>
 <subject authority="">
  <topic>Hak Kewajiban Pelaku Usaha</topic>
 </subject>
 <classification>658.8342</classification>
 <identifier type="isbn">9786233844598</identifier>
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  <physicalLocation>Library LSPR Institute of Communication and Business Amani Library Management System</physicalLocation>
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