The tourism industry brings a positive contribution to the country. North Sulawesi is one of the locations with a lot of tourism potential. However, many individuals are reluctant to visit because of the COVID-19 pandemic. As a result, this study investigates word-of-mouth which is regarded as a superior tool, to see if it can increase the intention to visit. Quantitative data was collected from 540 people, and interviews were conducted with people interested in traveling. The result shows that both traditional and electronic word-of-mouth positively and significantly influence attitude toward behavior, subjective norms, and perceived behavioral control. Moreover, attitude toward behavior, subjective norms, and perceived behavioral control influence the intention to visit. The quantitative findings show partial and simultaneous influence on all the correlated variables. People feel that there are many positive aspects of Tetetana tourist attractions. The word-of-mouth messages contain information about the natural atmosphere, particularly the fog, its flowers, and so on. The information makes people intend to visit. However, they also go to that place whenever there is a specific purpose. Moreover, word-of-mouth messages in the form of invitations drive people to visit the place. On the contrary, negative word-of-mouth messages such as information about the road quality make people consider whether they can visit the place or not. Another thing they consider is the weather, road conditions, vehicles, and people who can drive. A more crucial consideration than the COVID-19 virus is the restriction by the local government that limits people's access to the place. Accordingly, when deciding whether they can visit the place, uncertainty occurs. Therefore, they manage the uncertainty by looking for information about the road from other people and vaccinations to cast out uncertainty regarding their health concerns on traveling.

Keywords: Traditional word-of-mouth, Electronic word-of-mouth, Theory of Planned Behavior, Visit Intention