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The 'Strong Together' Campaign to raise awareness about mental health issues during Covid-19 pandemic
Cities are densely populated areas. The large number of human populations has the potential to create social problems, especially mental emotional health problems. Indonesian people, especially in cities, are still not aware of their mental emotional health. Especially in the era of pandemic which hampers the economy and make mental health an issue worth paying attention to. The number of mental emotional health disorders in urban areas is increasing as the pandemic is not over yet. Therefore, the 'Strong Together' campaign was designed using theory and implemented the 9 steps of public relations strategic planning by Ronald. D Smith. In collaboration with IntoTheLight, one of the mental emotional health organizations in Indonesia, this campaign aims to create awareness about the mental emotional health of young generation during the Covid-19 pandemic in Jakarta. The campaign uses social media promotion, online learning, and social media competitions as strategies and tactics that are expected to provide positive results in increasing young people's awareness of mental emotional health both during the pandemic and after the pandemic ends.
Availability
S101405SP | S1.PR.047.22 | Hanya Tersedia Softcopy. | Available |
Detail Information
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S1.PR.047.22
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Publisher | LSPR : Jakarta., 2022 |
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English
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NONE
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Other version/related
No other version available