Cia Ope Nina Tambak Primary Author mixed material bibliography Jakarta LSPR 2022 id Indonesia

Text

Tourism has become a priority sector in the economic development of Indonesia, since a global pandemic came to Indonesia in March 2020. The negative effect of the global pandemic is affected by other sectors as well such as the economic sector. Most of the income in Bali is based on the tourism sector, because of the global pandemic that has caused some companies or businesses to no longer operate. In this research, researchers wanted to find out whether an effect given by Community Marketing towards Brand Reputation of Cuca Bali. The main theory uses SIT (Social Identity Theory), as well as several other supporting theories. From the research, it was found that there is an effect of Community Marketing towards Brand Reputation. The result shows there is a significant relationship in a positive direction between variable X with variable Y. The correlation coefficient value is 0.321 which indicates that the level of relationship between Community Marketing and Brand Reputation is included in a low relationship. kuantitatif Marketing Communication skripsi 2022 Dr. Janette Maria Pinariya, MM. Cia Ope Nina Tambak NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.MKT.021.22 S101266SP Hanya Tersedia Softcopy. S1.MKT.021.22 sampul_skripsi.jpg.jpg 7157 2023-02-07 14:28:00 2023-02-16 14:31:49 machine generated