Text-based media, especially books as the oldest form of mass media tend to be underrated in today’s era, especially with the development of digital media with better visuals and interactions. This also includes the function of books for knowledge diffusion, cultural repository, or even as a means of persuasion. Further explored, the phenomenon of self-help books instead proven otherwise, seen on how readers’ interest improved over the years, together with the effects found after the reading activity, such as skills improvement or mental health support. To explore the techniques of how books can deliver messages through text and trigger persuasion, this paper was focused on the commercial self-help book entitled “The Subtle Art of Not Giving a F*ck” authored by Mark Manson. The three Canons of Rhetoric i.e., invention, arrangement, and style were implemented as the main elements, as suggested by Herbert Wichelns expanded from Cicero’s classic theory. Through the narrative rhetoric study with the focus of document analysis on the book picked as the main research object, it was found how the book author implemented logical arguments, emotional appeals, and goodwill (artistic proofs); followed by storytelling narratives and straightforward statements as techniques of message delivery. Profanity, typologies, figures of speech, and context personalization also gave strong contributions to build the author-reader’s relationship, triggering trust and persuasion as an ultimate goal. Latent coding was used to explore the implicit meaning of the texts analyzed, with the base focused on the theory picked.