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Social Marketing : Behavior Change for Social Good (6th edition)


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MKT00007BL658.8 Lee sLSPR BaliAvailable

Detail Information

Series Title
-
Call Number
658.8 Lee s
Publisher Sage Publications : Singapore.,
Collation
-
Language
English
ISBN/ISSN
978-1544351490
Classification
658.8
Content Type
-
Media Type
-
Carrier Type
-
Edition
6
Subject(s)
marketing
Strategic Planning
social marketing
Behavior Change Theories
Social Issue
Behaviour Change Models
Marketing Plans
Selecting Communications Channels
Specific Detail Info
-
Statement of Responsibility

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No other version available




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