Issues and strategies Jane Johnston Primary Author mixed material bibliography London Routledge 2012 id Indonesia

Text

Public relations and the media are in a time of major change. The rise of social media, altered media platforms, evolving legislative environments and new models of communication have altered not only the working environments of public relations and the news and entertainment media, but also many aspects of how these industries work together. Media Relations provides a practical and thorough introduction to media work in this changing environment. Based on a solid understanding of media culture and theory, Jane Johnston shows how to steer a path between the technical and human elements of media relations. She drills down into the different types of media, analysing their applications, strengths and weaknesses, and shows how to target your message to the right media outlets, whether national television, community radio, celebrity magazines or influential blogs. This second edition has been revised throughout and includes new case studies, and new chapters on digital and social media, media campaigns, and legal and ethical considerations. media relations Radio and Television media environment Theorising media relations Law and ethics in media relations Working with the news media Media relations campaigns Media releases Media kits, guides and online media centres Media conferences, 'famils' and events newspapers and magazines internet and social media 659.2 9781742376448 Library LSPR Institute of Communication and Business Amani Library Management System 659.2 Joh m PR00351SP LSPR Sudirman Park (11) 659.2 Joh m internet_and_social_media424524.jpg.jpg 6764 2022-07-12 18:57:23 2022-07-13 11:30:35 machine generated