Salma Digna Awwali Firdi Primary Author mixed material bibliography Jakarta LSPR 2021 en English

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The internet has become essential in the personal and professional lives. The Internet is commercially incorporated into all aspects of life and business. Since the use of the internet and the rapid development of the internet in all fields, nowadays people use internet service providers to fulfill their daily needs. The number of ISPs in Indonesia is growing, ISP strats to competing with each provider in the Market, Including PT.Magnet. One of the efforts of PT.Magnet to increase the company's Brand Awareness is by generating various programs and contents on social media. This study discusses the PT. Magnet effort to increase Brand Awareness using Marketing Public Relations Strategy through social media content. This study uses a qualitative descriptive method with data collection through semistructured interviews and observation. This study refers to 7 Marketing Public Relations tools proposed by Kotler and Keller (2016). As a result based on the research and analysis, PT.Magnet uses 7 tools from Marketing Public Relations which include (Publicity, Events, News, Community Engagement, Media Identity, Lobbying, Social Responsibility). As a result, PT.Magnet has reached Brand Recall as its benchmark measure of Brand Awareness. Keywords: Brand awareness, marketing public relations, strategy, Social Media Public Relations kualitatif skripsi Sylvia A. Roennfeld 2021 Salma Digna Awwali Firdi NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PR.0126.21 S101133SP Hanya Tersedia Softcopy. S1.PR.0126.21 sampul_-_sarwono.jpg.jpg 6263 2022-03-14 13:38:21 2023-06-14 15:08:44 machine generated