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  <title>Manajemen Kampanye :</title>
  <subTitle>Panduan Teoritis dan Praktis dalam Mengefektifkan Kampanye Komunikasi Publik (Edisi Revisi)</subTitle>
 </titleInfo>
 <name type="Personal Name" authority="">
  <namePart>Antar Venus</namePart>
  <role>
   <roleTerm type="text">Primary Author</roleTerm>
  </role>
 </name>
 <typeOfResource manuscript="no" collection="yes">mixed material</typeOfResource>
 <genre authority="marcgt">bibliography</genre>
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  <place>
   <placeTerm type="text">Bandung</placeTerm>
   <publisher>Simbiosa Rekatama Media</publisher>
   <dateIssued>2020</dateIssued>
  </place>
 </originInfo>
 <language>
  <languageTerm type="code">id</languageTerm>
  <languageTerm type="text">Indonesia</languageTerm>
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 <note></note>
 <note type="statement of responsibility"></note>
 <subject authority="">
  <topic>agenda setting</topic>
 </subject>
 <subject authority="">
  <topic>kampanye</topic>
 </subject>
 <subject authority="">
  <topic>segmentasi</topic>
 </subject>
 <subject authority="">
  <topic>teori difusi inovasi</topic>
 </subject>
 <subject authority="">
  <topic>Saluran Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Perencanaan Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Model Nowak</topic>
 </subject>
 <subject authority="">
  <topic>Diffusion of Innovation Model</topic>
 </subject>
 <subject authority="">
  <topic>Jenis Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Kredibilitas</topic>
 </subject>
 <subject authority="">
  <topic>Riset Formatif</topic>
 </subject>
 <subject authority="">
  <topic>Evaluasi Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Unsur Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Strategi Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Teori Disonansi Kognitif</topic>
 </subject>
 <subject authority="">
  <topic>Teori Pertimbangan Sosial</topic>
 </subject>
 <subject authority="">
  <topic>Model Kampanye Ostergaard</topic>
 </subject>
 <subject authority="">
  <topic>Model Kampanye Nowak dan Warneryd</topic>
 </subject>
 <subject authority="">
  <topic>The Diffusion of Innovation Model</topic>
 </subject>
 <subject authority="">
  <topic>Model Kampanye Komunikasi Kesehatan</topic>
 </subject>
 <subject authority="">
  <topic>Model Kampanye Simon</topic>
 </subject>
 <subject authority="">
  <topic>Model Manajemen Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Teori Perilaku Terencana</topic>
 </subject>
 <subject authority="">
  <topic>Teori Tahapan Perubahan</topic>
 </subject>
 <subject authority="">
  <topic>Teori Pembelajaran Kognitif Sosial</topic>
 </subject>
 <subject authority="">
  <topic>Kredibilitas Sumber</topic>
 </subject>
 <subject authority="">
  <topic>Teori Persuasi</topic>
 </subject>
 <subject authority="">
  <topic>Teori Konvergensi Simbolik</topic>
 </subject>
 <subject authority="">
  <topic>Teori Sosial Kognitif</topic>
 </subject>
 <subject authority="">
  <topic>Teori Retorika Arsitoteles</topic>
 </subject>
 <subject authority="">
  <topic>Teori Penataan Agenda</topic>
 </subject>
 <subject authority="">
  <topic>Media Monitoring</topic>
 </subject>
 <subject authority="">
  <topic>Teori Integrasi Informasi</topic>
 </subject>
 <subject authority="">
  <topic>Teori Elaboration Likelihood Model</topic>
 </subject>
 <subject authority="">
  <topic>Temuan Lazarsfeld</topic>
 </subject>
 <subject authority="">
  <topic>Temuan Rogers dan Storey</topic>
 </subject>
 <subject authority="">
  <topic>Temuan Synder</topic>
 </subject>
 <subject authority="">
  <topic>Temuan Rice dan Atkin</topic>
 </subject>
 <subject authority="">
  <topic>Temuan Schenk dan Dobler</topic>
 </subject>
 <subject authority="">
  <topic>Temuan Richard M.Perloff</topic>
 </subject>
 <subject authority="">
  <topic>Mendelson</topic>
 </subject>
 <subject authority="">
  <topic>Anggaran Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Riset Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Unsur Pokok Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Personal Solicitation</topic>
 </subject>
 <subject authority="">
  <topic>Group Solicitation</topic>
 </subject>
 <subject authority="">
  <topic>Rencana Kampanye</topic>
 </subject>
 <subject authority="">
  <topic>Kampanye Program Perbaikan Gizi Balita</topic>
 </subject>
 <subject authority="">
  <topic>Kampanye Larangan Mabuk Minuman Keras di Amerika S</topic>
 </subject>
 <classification>324.9</classification>
 <identifier type="isbn">9786027973602</identifier>
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  <physicalLocation>Library LSPR Institute of Communication and Business Amani Library Management System</physicalLocation>
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