Ariel Primary Author Sharon Suryaatmadja Primary Author Shinta Putri Primary Author mixed material bibliography Jakarta LSPR 2021 en English

Text

People often have negative perspectives towards diffabled people as potential employees. In every workplace, perception, fear, myth, and discrimination continue to limit understanding and acceptance of disability. There is a stereotype that diffabled people are incapable of work, particularly in the formal sector, due to their lack of skills, which results in poor performance. Many people still lack knowledge about the potential of diffabled workers, especially in the scope of work life. It resulted in a variety of diffabled people being subjected to discrimination. Therefore, the planners designed a campaign called “Go Beyond You” using the Social Judgement Theory and The Nine Steps of Strategic Public Relations by Ronald D. Smith. This campaign planning was created for Sunyi Savory and Brewery to increase the awareness towards diffabled workers. The planners plan a series of content on Instagram and collaboration with opinion leaders as a part of the campaign strategy and tactic. If this plan is implemented, the planners hope that this campaign can increase public awareness about the potential and capabilities of people with disabilities. Keywords: Diffabled Workers, Diffabled Employment, Discrimination, Public Relations, Public Relations Campaign Public Relations Sophia Bernadette 2021 Non Skripsi Grup Ariel Sharon Suryaatmadja Shinta Putri NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PR.012.21 S101016SP Hanya Tersedia Softcopy. S1.PR.012.21 mmm.jpg.jpg 6136 2022-03-09 16:55:02 2022-03-22 14:54:26 machine generated