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ONLINE EVENT MARKETING PLANNING TO PROMOTE RING OF FIRE AS INDONESIAN NATION BRANDING



Event is a very important tool that used by corporates, organizations, etc. to promote something with various objectives. Using technology, the venue of the event are not restricted to a physical location only, but could be done in an online platform. Events in 2020 are starts to be held virtually including holiday tour. A various campaign will then be used as a tool to promote virtual tour as the main event in promoting and educating people about ring of fire in Indonesia. Starting from Krakatoa volcano, this project will show people about the beautiful and how adventurous a tourist destination in the ring of fire object. This project are using the concept of event by Noor and the nation branding concept by Keith Dinnie to prove that the ring of fire issue that has been attached to Indonesia for a long time could be the key issue in building the nation branding of Indonesia.

Keywords: Event, Online Event, Ring of Fire, Nation Branding, Krakatoa.


Availability

S200304SPS2.IC.370.002.20Hanya Tersedia SoftcopyAvailable

Detail Information

Series Title
-
Call Number
S2.IC.370.002.20
Publisher LSPR : Jakarta.,
Collation
-
Language
English
ISBN/ISSN
-
Classification
NONE
Content Type
Pdf
Media Type
computer
Carrier Type
unspecified
Edition
-
Subject(s)
Specific Detail Info
-
Statement of Responsibility

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No other version available


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