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  <title>Strategic Public Relations :</title>
  <subTitle>A Practical Guide to Success</subTitle>
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  <namePart>Kim Harrison</namePart>
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   <placeTerm type="text">Australia</placeTerm>
   <publisher>Palgrave Macmillan</publisher>
   <dateIssued>2011</dateIssued>
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  <languageTerm type="text">English</languageTerm>
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 <subject authority="">
  <topic>Public Relations</topic>
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 <subject authority="">
  <topic>media relations</topic>
 </subject>
 <subject authority="">
  <topic>Corporate Public Relations</topic>
 </subject>
 <subject authority="">
  <topic>Internet</topic>
 </subject>
 <subject authority="">
  <topic>strategic management</topic>
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 <subject authority="">
  <topic>News Media</topic>
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 <subject authority="">
  <topic>history of PR</topic>
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 <subject authority="">
  <topic>perspectives on PR</topic>
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 <subject authority="">
  <topic>theoretical foundations of PR</topic>
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 <subject authority="">
  <topic>ethics in PR</topic>
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 <subject authority="">
  <topic>Communication Plan</topic>
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 <subject authority="">
  <topic>Creativity</topic>
 </subject>
 <subject authority="">
  <topic>Sponsorship</topic>
 </subject>
 <subject authority="">
  <topic>StakeholderRelations</topic>
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 <classification>659.2 Har s</classification>
 <identifier type="isbn">9781420256383</identifier>
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