Evlin Debora Herry Primary Author Jewel Djoenaedi Hendra Primary Author Yunita P. Simatupang Primary Author mixed material bibliography Jakarta LSPR 2020 en English

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Child malnutrition is a serious concern in the world today. The presence of nutritional problems in children can be found in places that are populated by many. Children are still consuming unhealthy food due to the accessibility and instant gratification that acts as a substitute for proper meal consumption. Therefore, a Public Relations campaign named “Ibu Cermat Anak Sehat” is designed by using theories and applying the 9 steps of strategic planning of Public Relations by Ronald D. Smith. A campaign concept plan for The Ministry of Health of The Republic of Indonesia aims to raise awareness and educate mothers to improve children’s nutrition in Jakarta. This campaign uses social media promotion, roadshow, festival and social media competition as strategy and tactics that are expected to bring a positive impact in increasing public awareness and knowledge towards a balanced diet for children’s nutrition. Keywords: Child Malnutrition, Child Nutrition, Mothers, Public Relations, Public Relations Campaign, Ministry of Health of The Republic of Indonesia, Ibu Cermat Anak Sehat Public Relations Non Thesis non skripsi 2020 Evlin Debora Herry Jewel Djoenaedi Hendra NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PR.035.20 S100568SP Hanya Tersedia Softcopy S1.PR.035.20 sampul_skripsi.jpg.jpg 5005 2021-04-15 11:57:31 2021-04-15 13:32:45 machine generated