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Marketing Communications : Theory and Aplications


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MKT00263Sp658.8 Ros mLSPR Sudirman Park (11)Available

Detail Information

Series Title
-
Call Number
658.8 Ros m
Publisher Pearson Prentice Hall : Australia.,
Collation
xviii,500hal,Gmbr,Illusi,25cm
Language
English
ISBN/ISSN
1-74103-269-5
Classification
658.8
Content Type
text
Media Type
-
Carrier Type
-
Edition
-
Subject(s)
Marketing Communications
Brand Positioning:T-C-B Model
Attention Tactics
Advertising-Media Strategy
Sponsorship,PR,and Product Placement
Specific Detail Info
-
Statement of Responsibility

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No other version available




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