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ANALISIS POLA KOMUNIKASI KELUARGA (SUAMI-ISTRI) DALAM PENGAMBILAN KEPUTUSAN PEMBELIAN PRODUKINVESTASI REKSA DANA: STUDI KASUS PADA INVESTOR REKSA DANA SAHAM DI PT DANAREKSA INVESTMENT MANAGEMENT
Changes  from  traditional  to  modern  family  life  cause  wives  contribute to the economy and various decision-making in a family. Thus, dynamic and diverse  communication  patterns  in  individual  decision  making  will  take  into account.  The  purpose  of  this  research  is  to  analyze  husband  and  wife communication   patterns   and   role   of   decision   making   in   Mutual   Fund investment product. This  research  using  qualitative  method  due  to  descriptive  analysis which  emphasizing  the  pattern  of  family  communication  through  in-depth interview with four couples for certain criterias determined by researcher. The   result   of   this   research   shows   that   the   pattern   of   family’s communication with a working wife is unbalanced-split pattern. The role of the working wives are as inisiator, influencer, and buyer. Meanwhile, the working husband as the gatekeeper. 
Keywords : Family, Family Communication Pattern, Family Roles
Availability
| S200233SP | S2.370.068.18 | LSPR Sudirman Park | Available | 
Detail Information
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| Call Number | 
           S2.370.068.18 
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| Publisher | LSPR : Jakarta., 2018 | 
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| Language | 
           Indonesia 
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           NONE 
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