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  <title>Internet Advertising :</title>
  <subTitle>Theory and Research</subTitle>
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  <namePart>David W.Schumann</namePart>
  <role>
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  <namePart>Esther Thorson</namePart>
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   <dateIssued>2007</dateIssued>
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 <subject authority="">
  <topic>online advertising</topic>
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 <subject authority="">
  <topic>Internet Advertising</topic>
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 <subject authority="">
  <topic>Measuring Interactive Marketing Communication</topic>
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 <subject authority="">
  <topic>The Interactive Advertising Model</topic>
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 <subject authority="">
  <topic>Internet Advertising in Online Newspaper</topic>
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