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PERENCANAAN KAMPANYE HUBUNGAN MASYARAKAT “GERAK LEBIH” GUNA MENCIPTAKAN KESADARAN TERHADAP PENYAKIT DIABETES MELLITUS DI JAKARTA
Diabetes Mellitus is the 6 highest cause of death which actually could be preventedfrom the earlier age.Based on pre-research data, teenagers and young adults from 15 until 25 years old in Jakarta have no awareness and lack of knowledge about the cause, the consequent and the prevention steps towards DiabetesMellitus. In order to deliver the message and create awareness towards Diabetes Mellitus in Jakartafrom the earlier age, the Nine Steps Strategy for Public Relations method by Ronald D. Smithwas used to plana public relation campaign named “Gerak Lebih”. This campaign has several activities such asinteraction and education through social media,roadshow to schools,colleges and offices and last but not least spread message through digital video.
Keywords: Diabetes Mellitus, Public Relations Campaign,Nine Steps of Strategic Planning for Public Relations
Availability
S100456SP | S1.PR.063.2018 | LSPR Sudirman Park | Available |
Detail Information
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Call Number |
S1.PR.063.2018
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Publisher | LSPR : Jakarta., 2018 |
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Indonesia
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NONE
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Statement of Responsibility |
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Other version/related
No other version available