A Stress Release Therapy dholley dwi jatmiko Primary Author mixed material bibliography Jakarta LSPR 2019 en English

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This study applies thedecision-making model theory by Schiffman and Wisenbiltwith the purpose to examinethe psychological factors that make young mothers have a compulsive buying behavior to release their stress. This study on the compulsive buying behavior among young mothers and the personal shopper is the first research conducted in Indonesia since the personal shopper phenomenon in Indonesia is not as popular as in other countries. The purpose of this study is to figure out the needs of young mothers in Jakarta and Tangerang who do shopping through a personal shopper. Thisresearch used qualitative methodswith constructivism paradigmby interviewing30-40 years old-urban young mothers as key informants, personal shopper and other mothers in any ages who are the personal shopper’s consumers. The finding of this research is that the buying behavior is a stress release therapy for young mothers to overcome disappointment and insecure feeling when they do not get the trust to manage the household finances and do not have openness to communicate in theirmarriage. This compulsive buying behavior is a disease among young mothers who deal with daily pressurefrom their husbands and their extended family so that theyfeel unloved and do not get the support that they need. thesis Marketing Communication 2019 Dholley Dwi Jatmiko The Compulsive Buying Behaviour Among Young Mother NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.370.008.19 S200008SP LSPR Sudirman Park S2.370.008.19 sampul_skripsi.jpg.jpg 222 2019-08-21 14:12:33 2020-12-29 10:08:46 machine generated