Case study on shopee users Adhine Laras Pangestika Primary Author mixed material bibliography Jakarta LSPR 2019 id Indonesia

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As the rapid development of technology encompasses throughout the years, people have discovered new ways to communicate and voice out their opinions. In this study, internet meme is explored as a tool for people tocommunicate on social media platforms. Picking up the case of Shopee’s controversial case regarding their Blackpink advertisement, this study focuses on the internet meme of Blackpink’s advertisement of Shopee and its influence to Shopee’s imagewith a case study on Shopee users. The aim of this study is to find the correlation of Blackpink’s advertisement memes towards Shopee’s image, as well as its influence and how strong is the influence. For this research, media ecology theory is used as its main theory, and the tool to conduct this research is through quantitative methodology. 100 questionnaires were distributed to retrieve primary data. The research findings indicate that there is, in fact, a correlation and an influence between the internet meme of Blackpink’s advertisement and Shopee’s image. Moreover, the most influential dimension towards Shopee’s image is diffusion through competitionand selection, meaning that the selective dissemination of Blackpink’s advertisement meme has shown much effect to Shopee’s image. Keywords: Internet meme, Blackpink, Shopee, Advertisement, Image, Media Ecology Theory Public Relations 2019 skripsi Alhine Laras Pangestika NONE Library LSPR Institute of Communication and Business Amani Library Management System S1.PR.005.2019 S100199SP LSPR Sudirman Park S1.PR.005.2019 sampul_skripsi.jpeg.jpeg 1853 2019-12-20 15:50:05 2020-12-18 15:03:22 machine generated