This study discusses how to use Flash Sale in the Mute Berhijab Online Shop. One of the way run the flash sale program is by using the features of Instagram social media and the Whatsapp messaging application. This research intends to analyze how Mute Berhijab online shop marketing activities in running their online business through the flash sale. The theory used in this thesis is the theory of Digital Marketing, which is very useful for analyzing a marketing activity through digital media. The research methodology used in this thesis is descriptive qualitative by conducting interviews. The results of this study indicate that the flash sale activities carried out by mute hijab online shop are very effective
Keyword : Digital Marketing, Flash Sale, The use of Flash Sale in Shop Mute Online Shop