Fachry Nurhakim Primary Author mixed material bibliography Jakarta LSPR 2019 en English

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While the typical brand ambassador or celebrity endorser can still have a positive effect on the brand image, their effect are declining. This research studies the possibility of virtual idols being a brand ambassador in Indonesian advertising. The research employed qualitative method. This qualitative research uses the VisCAP Model and the AIDDA model to study the possibility of virtual idols as a brand ambassador in Indonesia. In this research two focused group discussions with 3 men and 3 women and an interview with an advertising creative are conducted for data collection. The finding of this research includes the reveal that virtual idols has a very low possibility in being utilized as a brand ambassador in Indonesian LSPR advertising. The issue was that virtual idols has little capability in Visibility, Credibility, and Power, which contributed to their being unsuitable as brand ambassador in Indonesian advertising thesis 2019 ICBD Fachry Nurhakim NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.370.097.19 S200183SP LSPR Sudirman Park S2.370.097.19 sampul_skripsi.jpg.jpg 1471 2019-12-09 15:32:57 2020-12-23 14:59:58 machine generated