Studi Kasus PT Higea Magna Femindo Mutia Talitha Leilani Primary Author Raisa Fadhilah Primary Author Shafira Alisya Putri Maulana Primary Author mixed material bibliography Jakarta LSPR 2019 id Indonesia

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The number of female population in Indonesia reaches 131.88 million and 88.57% of them are women of productive age who fill their days with various activities and high mobility. However, menstruation limits their space for doing their activities. Menstruation is the bleeding process from vagina that occurs due to natural monthly cycles in a woman's body and usually they use pads or tampons. However, not a few of these sanitary products contain hazardous chemicals such as chlorine. An alternative product that can be used during this process is menstrual cup. HIGEA Indonesia isone of the online stores that sell quality menstrual cups with guaranteed quality. The purpose of this work is to increase the level of awareness and purchase intention of menstrual cup products sold by HIGEA Indonesia. The suggestion proposed by the designers of the work to the owner of HIGEA Indonesia is to increase the use of social media and focus on marketing communication activities by integrating several marketing communication mixes. With the concept of integrated marketing communication activitiesthat have been made, it is expected to increase brand awareness and purchase intention from menstrual cups. Keywords: menstrual cup, integrated marketing communications, social media, brand awareness, purchase intention, HIGEAIndonesia.LSPR Marketing Communication 2019 non-thesis Mutia Talitha Leilani Raisa Fadhilah Shafira Alisya Putri Maulana NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.370.058.19 S200163SP LSPR Sudirman Park S2.370.058.19 sampul_skripsi.jpeg.jpeg 1451 2019-12-09 12:33:23 2023-05-30 12:01:35 machine generated