Adinda Amira Oditya Primary Author mixed material bibliography Jakarta LSPR 2019 en English

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This study aims to increase the brand awareness of Méira Fashion Brand on Instagram. The theory used in this research is Understanding Digital Marketing by Damian Ryan and Calvin Jones. The project planning is using marketing tools according to Ryan and Jones such as Sites,Affiliate marketing and strategic partnerships, Online Public Relations, Social Networking, and Customer Relationship Management. The study found that the use of Instagram is the effective way since Méira only use Instagram as their media. Also the brand awareness is increase by the inspiring content that provided in Méira Instagram and the reach getting wider by the influencers role. The results of this study also show that people are loved to be inviting in social movement, with a religion touch. It is not only about sales but the customer need a personal impact for them. Marketing Communication 2019 non-thesis Adinda Amira Oditya NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.370.083.19 S200155SP LSPR Sudirman Park S2.370.083.19 sampul_skripsi.jpg.jpg 1443 2019-12-07 13:35:00 2020-12-23 15:17:36 machine generated