Anastasia Claudia Sinaga Primary Author mixed material bibliography Jakarta LSPR 2019 en English

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This globalization era, countries are no longer using hard power in order to achieve their goals, but using soft power instead. Theuse of soft power is done with attraction instead of coercion. In order to do soft power, some entities doing public diplomacy with gastrodiplomacy as their tool. Gastrodiplomacyis a tool where entities combine cultural diplomacy and culinary diplomacy that is why gastrodiplomacy is an effective tool because people becomes aware with the cultures brought by the entities. From that, this research is going to reveal if gastrodiplomacy by Zahra Turkish Ice Cream in Indonesia affects the interest of Indonesian people in order to learn Turkish culture. This research is using mixed method as the methodology, with Sequential Explanatories Strategy since the quantitatve research is more dominant than the qualitative research. The results of this research is there is no affect between Gastrodiplomacy by Zahra Turkish Ice Cream with Four Factors Consumers’ Behavior, and it means that Gastrodiplomacy by Zahra Turkish Ice Cream does not affect the interest of Indonesian people in order to learn Turkish culture even though they are aware of Turkish culture introduces by Zahra Turkish Ice Cream. Keywords: Public diplomacy, gastrodiplomacy, Turkish ice cream, Turkish culturei thesis International Communication 2019 Anastasia Claudia Sinaga NONE Library LSPR Institute of Communication and Business Amani Library Management System S2.370.036.19 S200143SP LSPR Sudirman Park S2.370.036.19 sampul_skripsi.jpg.jpg 1431 2019-12-07 11:58:24 2020-12-23 16:16:29 machine generated