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Image of Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Third Edition)

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Strategic Brand Management: Building, Measuring, and Managing Brand Equity (Third Edition)


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MKT00249Sp658.843 Kel sLSPR Sudirman Park (3)Available
MKT00144TP658.843 Kel sLSPR TransPark (3)Available
MKT00088Sp658.843 Kel sLSPR Sudirman Park (3)Available

Detail Information

Series Title
-
Call Number
658.843 Kel s
Publisher Pearson : New Jersey.,
Collation
xxi, 692 hlm ; 27 cm Ilus, Index
Language
English
ISBN/ISSN
978-0-13-233622-2
Classification
658.843
Content Type
text
Media Type
-
Carrier Type
-
Edition
Third Edition
Subject(s)
marketing
Measuring and Interpreting Brand Performance
The New Media Environment
Qualititative Research Techniques
Comparative Methods
Specific Detail Info
-
Statement of Responsibility

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