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  <title>Principles of Advertising &amp; IMC</title>
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  <namePart>Tom Duncan</namePart>
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   <publisher>Mc Graw Hill</publisher>
   <dateIssued>2005</dateIssued>
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  <languageTerm type="text">English</languageTerm>
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  <extent>xxvii, 774hlm, 29,5 cm, indek, gbr,</extent>
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 <note></note>
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 <subject authority="">
  <topic>Advertising</topic>
 </subject>
 <subject authority="">
  <topic>How Brand Communication Works</topic>
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 <subject authority="">
  <topic>IMC Planning</topic>
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 <subject authority="">
  <topic>Segmenting and Targeting</topic>
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 <subject authority="">
  <topic>Personal Selling</topic>
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 <classification>659.1</classification>
 <identifier type="isbn">0071111182</identifier>
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