The South Korean entertainment industry is highly competitive, where public image is very crucial for an artist’s career. However, “cancel culture” poses a significant challenge, swiftly damaging reputations and impacting both artists and their agencies. This study compares the crisis responses of three major Korean entertainment agencies—SM Entertainment, Cube Entertainment, and JYP Entertainment—regarding controversies involving Seunghan (formerly RIIZE), Soojin (formerly (G)I-DLE), and Lia (ITZY). Using Fink’s Four-Stage Crisis Model, a qualitative comparative analysis and a Post-Positivism paradigm examines agency strategies. Findings reveal distinct approaches: SM prioritized damage control with limited transparency, Cube completely distanced itself from Soojin, and JYP shifting the media narratives. These differences highlight the role of corporate strategy, stakeholder engagement, and media influence in crisis management. The study concludes that while cancel culture pressures the industry, agency responses determine long-term reputational impacts.


Keywords: Study Comparative, Cancel Culture, Korean Entertainment Industry, Crisis Response